8 Killer Lead Generation Ideas You Can Try to 2X Your Sales in 2020 and Beyond

8 Killer Lead Generation Ideas You Can Try to 2X Your Sales in 2020 and Beyond

Generating highly qualified leads is no easy feat. The quality of leads and how to get more leads for your business is always a huge challenge for marketers. Grabbing the attention of your potential clients will become easier if you provide them with greater value and show them how your product or service can solve their pain points. 

If truth be told, generating quality leads is the foundation of a result-driven marketing strategy that will ensure your business success and its steady growth rate. Combining inbound and outbound lead generation techniques will help you get more qualified leads which will surely improve your bottom line. 

Lead generation companies put their efforts and energy into creating effective campaigns to capture more and more leads and trying their best to convert those leads into your customers. With the advancement of new technology, it is advised to upgrade your lead generation strategy and follow the latest technology trends to make it more effective. 

If you are wondering how to bring more leads to your business, convert your prospects, and increase your revenue, here are some effective lead generation ideas you can try to reach your business goals and double your sales. 

Let’s discover. 

• Real Time Sales Support

• Provide Authentic Information to Your Users

• Create More Video Content

• Use Calls to Actions Strategically

• Harness the Power of Email Marketing

• Social Media Advertising

• Post Online Reviews

• Engage in Industry Forums

• Real Time Sales Support

The ultimate goal of every business is to delight its customers by providing high-quality products or services and exceptional customer support. Live chat is one of the most effective lead generation tactics that can help businesses to gain more loyal customers. A survey suggests that customers prefer those businesses for product purchasing who instantly resolve their product queries and provide excellent customer support. 

Live chat can be a great tool for businesses that can provide real-time sales assistance to your customers, which will help them make quick purchase decisions. By providing prompt replies to your customer queries, you can clear any ambiguity regarding your product or service. Delivering a great live chat experience and assisting your customers at the moment will build trust with your customers, reduce the sales cycle, and significantly decrease the bounce rate. 

By assisting your customers in real-time, solving their product subscription queries, or any other difficulties they are facing, you can invite them into your sales funnel. 

• Provide Authentic Information to Your Users

It’s no wonder that content marketing is the best most effective lead generating tool that can give you the desired results. Offering engaging, valuable content to your audience will make you a credible source of information. To make the most of this strategy, you need to do diligent research to find the interests and pain points of your target audience. It will help you understand what type of topics they would enjoy so that you can craft a high-quality copy that offers greater value to your audience. 

There are online tools such as Ahrefs, Accuranker, and more that can help you find the relevant topics for your business industry. Many brands are using these tools to generate some great topic ideas that their audience wants to read. Covering those topics that help your audience to solve their problems can generate more organic traffic to your website. By using these tools and creating a solid content marketing strategy, you can make it easier for your readers to make a well-informed decision about your business.  

• Create More Video Content

Video marketing is a promising opportunity that allows businesses to convey the brand message and attract more and new leads.  Did you know 49% of buyers prefer to watch videos before making a purchase decision? Creating an introduction video for your product or service is undoubtedly a great idea to explain the benefits and features of your products or services. A study suggests that approximately 64% of consumers complete the purchase process after watching a branded video. 

If you want to get a significant increase in your conversion rate, start investing your efforts and energy in creating more video content to engage your audience. The internet is filled with hundreds of thousands of ideas to create videos. Come up with interesting video content ideas, include it in your lead generating strategy and stay ahead of the curve. 

• Use Calls to Actions Strategically 

A CTA button tells your prospective customers what to do next. With a strong CTA, you can guide visitors from where they can receive the desired information, product, or service – whatever they are looking for. You can take advantage of CTAs by adding them to your blog posts to increase your chances of getting more leads. Using CTAs on how-to guides, detailed articles, and specific blog posts that solve problems of your visitors is a great idea to capture your potential customers’ attention and can persuade them to convert. 

Keep in mind that the primary goal of the CTA button is to convert your visitors into qualified leads. It will be possible only when your website provides them with an engaging and memorable user experience. A web development Dubai company like DubaiMonsters.com will help you create a stellar website that can convert your prospective customers into loyal customers.

• Harness the Power of Email Marketing  

Believe it or not, email is the powerful lead generation tool that can help businesses to drive leads and get more conversions. This strategy allows you to send regular updates about your company, products, services, product release announcement, exclusive discounts, upcoming business events, and anything interesting about your company. 

To make the most of your email marketing lead generation strategy, you need to target an audience that is actually interested in your brand and ready to become highly valuable leads. To make the most of this strategy, you can create a referral campaign and encourage your customers to spread the word to their friends and family circle. You can also create a re-engagement email campaign to bring cold leads back to life. 

• Social Media Advertising

Undoubtedly, social media is the best lead generation tool that you can use for a variety of purposes. From increasing brand awareness to promoting your products and services, building an active user base to sharing relevant content with your audience, social media can help your business reach its goals. When it comes to using social media for lead generation, running social media ads is the key to attract more users towards your brand and entice them to make a purchase decision. 

You can run paid advertising campaigns on Facebook, Twitter, LinkedIn, Instagram, and Pinterest to collect direct leads from the platform. If truth be told, paid ads are a surefire way to get high-quality leads, which will eventually give you a higher return on your marketing investment. Running social media contests is another great idea to get more leads. It will not only help you acquire more leads; it also encourages people to share it with their friends and family. Doing so will eventually help you gather more relevant social media leads. 

• Post Online Reviews

When it comes to trying a product or service for the first time, what is the first thing you do? If the answer is reading online reviews, you are not alone. Today approximately 90% of consumers search for online reviews before taking action. Customer reviews can do wonders for your business and attract new customers towards your business. 

Ask your satisfied customers to review your business on Google, Facebook, Instagram, TrustPilot, and more. Encourage your loyal customers to talk about their experience with your brand. It is indeed an effective strategy to build brand credibility and position your brand as a trusted source in the industry. Encourage your customers to write a detailed review with images of them using your products. To make your customers feel more valued, you can offer them incentives, special discounts, giveaways, coupons, reward points, and gift vouchers. 

Incorporating customer reviews into your lead generation strategy can help you build credibility with your new customers. You can use customer reviews on your website, product pages, and landing pages to encourage your potential customers to make a purchase. 

• Engage in Industry Forums

Forums and communities provide marketers a great opportunity to connect with their target audience and solve their problems. Usually, people use forums to ask for technical help and search for valuable information on a specific topic. You can take advantage of these forums; all you need to do is to stay active on the groups, resolve users’ problems by sharing your ideas and expertise. 

Your brand can use Quora and other online discussion platforms to communicate with your existing and potential customers. By providing the relevant answers to their questions, you can build and strengthen customer relationships and offer a great customer experience. If your brand is not using Quora or any other forum, now is the time to join the platform and actively participate in these sites to build brand credibility. It will allow users to see that your brand is adding value to the community by solving users’ problems. 

Once you become a trusted community member, identify, nurture, and convert leads by offering the most relevant, valuable, and personalized content. It will help you attract better quality leads that are ready to convert.  

Over to You

Keep in mind that every business is different; figuring out which lead generation ideas work best for your company is the key to success. Experiment with these lead generation strategies and discover which is best suited for your business and can generate new leads. Doing so will help you increase the conversion rate and gain huge profits.