Why WordPress is the Best CMS for Your Business

Today, it seems impossible for businesses to survive without an internet presence, specifically a website. Although, it’s not just about selling products and services online. Even businesses that don’t sell products online benefit greatly from having a website. However, when building a website for your business, the platform you choose matters. 

Some of the most popular content management systems include: 

• WordPress
• Shopify
• BigCommerce
• Squarespace
• Webflow

Although there are plenty of content management systems available, most small businesses are on a budget and choose WordPress. 

Do you have simple needs for your business? If so, no matter your industry, here’s why you should choose WordPress.

WordPress is easy

Unlike some platforms, WordPress is extremely easy to set up. If you know your way around cPanel or Plesk, you can even set up your own WordPress installation for free. However, you can also choose managed hosting and have someone do it for you. 

Although WordPress is easy, it’s not maintenance-free. For instance, you’ll need to stay on top of security tasks like updating your core files, plugins, and themes. Security is always a shared responsibility, and keeping your files updated is a must.

If you prefer not doing any of the work yourself, you can hand over your security and maintenance tasks to a developer.

Getting a WordPress website is cheap

Large corporations have endless budgets to create custom websites from scratch. However, small businesses struggle with creating and maintaining their website on a small budget. Getting a good website on a small budget can be challenging, although, WordPress makes it easier.

Even though the software itself is free, it takes a little bit of money to get started. However, your investment will be negligible compared to a custom development job. For example, a custom website can cost you anywhere between $5,000-$100,000 and beyond, depending on the features you need.

A basic WordPress website won’t cost anywhere near that much, although customizations will increase the amount you pay for your site.

As with any website, you’ll have basic expenses like hosting and domain name registration fees. You’ll also need to buy a theme for your site. A WordPress theme can cost between $30-$100 or more, depending on where you get your theme.

If you browse around on ThemeForest, you’ll find plenty of beautiful, reasonably priced themes. You can also buy themes directly from developers, but you’ll pay a little more.

WordPress simplifies building a website

WordPress makes creating a basic website simple. You can learn how to do anything with online tutorials, and once you learn your way around the interface, the admin back-end is pretty easy to use.

WordPress is perhaps the most popular blog content management system (CMS) on the planet. Although other platforms surpass WordPress in terms of functionality, that doesn’t matter when you don’t need a bunch of features. In fact, when you just need a simple website, having extra features will only complicate your life.

Maybe you just need a home page and a contact page. Or, maybe you just need a few pages with information and an email signup form. WordPress is perfect for this type of website. It’s easy to create pages, blog posts, and add them to your main menu inside the admin panel. If you’ve never done this before, be sure to check out the WPBeginner website for in-depth, helpful tutorials. 

Even when you don’t want to learn how to use WordPress, you can hire just about any developer to set up your site for a fraction of what you’d pay for a custom development project.

WordPress is easy to customize

No matter how much your business grows, you’ll be able to customize your WordPress website to meet your needs. For example, if you decide to start an ecommerce section, you can add the popular WooCommerce plugin to make selling easy. If you decide to start offering digital downloads, you can find a plugin that will manage all of your downloads.

Any new feature you need can be added with an existing plugin. Or, if a plugin doesn’t already exist, you can hire a developer to create one for you. WordPress is written in PHP, which is a common programming language. The main software is also open-source, which means you can have the core files customized to your liking.

Building your website? Give WordPress a try

If you’re building a website for your small business and you need to choose a platform, give WordPress a shot. Once you try it out, you’ll see why the majority of the world relies on this wonderful CMS to power their websites.